Presenting in 3D

3D is the big draw. Or maybe not, according to certain sources, but hopefully you can understand its draw.   So many childrens’ movies today are in 3D.  We want to feel like we can touch the movie, like we can just about take part in it. We see the need for interaction on the internet.  Marketing no longer comes solely from the company.  Today, the end user or consumer is one of the most important components in marketing.  Web 2.0 brings the user into the story to contribute content. We don’t want to be told the story- we want to be in it or in fact be the story.  But you already know that.

Now think of presentations. They, too, must be three dimensional.  As speakers, we need to be able to step out of our own dimension and into the audience. We need to touch our audience, to bring them into the experience.  This calls for a breakdown of barriers, which may come in the form of a lecturn or sometimes a dry speech.  Rather, we need to connect through an infectious smile or a hand gesture that helps illustrate the point.  A memorable story or example can help drive the point home.

Take a figurative and literal step closer to your audience and bring the presentation from its status as a necessary evil to an opportunity to share, enlighten, and connect with other people.   Take a breath.  Be human.  Highlight what we all have in common. Be loud enough to be heard, if you believe that what you have to say matters.  Be relevant to your audience with words and language they can not only understand but identify with and repeat, thus taking your message further.

Be the 3D blockbuster you have the potential to be.

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